O*NET-SOC 11-2011.00
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
From O*NET 30.3
Tasks
From O*NET 30.3, by importance, as O*NET OnLine lists them
Free · O*NET 30.3- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.Core3224
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.Core3226
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.Core3231
- Manage sales team, including setting goals, providing incentives, and evaluating employee performance.Supplemental18586
- Coordinate with the media to disseminate advertising.Core3242
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Core3227
- Plan and execute advertising policies and strategies for organizations.Core3238
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Core3237
- Prepare and negotiate advertising and sales contracts.Supplemental3228
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.Supplemental3235
- Prepare budgets and submit estimates for program costs as part of campaign plan development.Core3223
- Train and direct workers engaged in developing and producing advertisements.Supplemental3241
- Contact organizations to explain services and facilities offered.Core3243
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.Supplemental3240
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.Core3233
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.Core3229
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.Core3239
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.Supplemental3236
- Represent company at trade association meetings to promote products.Supplemental3245
- Direct and coordinate product research and development.Supplemental3244
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.Core3234
- Analyze marketing or sales trends to forecast future conditions.21217
- Analyze the effectiveness of marketing tactics or channels.21218
- Attend or participate in conferences, community events, and promotional events related to products or technologies.21219
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.21220
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.21221
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.21222
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.21223
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.21224
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.21225
Technology Skills
From O*NET 30.3, 72 examples in 27 categories, 27 Hot Technology
Free · O*NET 30.3Business intelligence and data analysis software
- Actuate BIRT
- Google DoubleClick
- TableauHot Technology
Document management software
- Adobe AcrobatHot Technology
- Adobe Acrobat Reader
- Data warehousing software
- Microsoft SharePointHot Technology
Video creation and editing software
- Adobe After EffectsHot Technology
- Adobe Premiere Pro
- Apple Final Cut Pro
- Apple iMovie
- Avid Media Composer
- Vimeo
- YouTube
Graphics or photo imaging software
- Adobe Creative Cloud softwareHot Technology
- Adobe IllustratorHot Technology
- Adobe PhotoshopHot Technology
Web page creation and editing software
- Adobe Dreamweaver
- Adobe Experience Manager (AEM)
- FacebookHot Technology
- Social media software
- WordPressHot Technology
Desktop publishing software
- Adobe InDesignHot Technology
- Adobe PageMaker
- Microsoft Publisher
- Quark enterprise publishing software
Data base reporting software
- AdRelevance
Enterprise resource planning ERP software
- Brainworks
- Microsoft Dynamics
- SAP softwareHot Technology
Analytical or scientific software
- Business analysis software
- Data visualization software
- Google AnalyticsHot Technology
- Relex Weibull
- WebTrends Analytics
Customer relationship management CRM software
- Constant Contact
- MarketSharp
- Oracle Eloqua
- Salesforce softwareHot Technology
Data base user interface and query software
- Database software
- Microsoft AccessHot Technology
- Microsoft Dynamics Marketing
- PaloAlto Advertising Plan Pro
- Structure query language SQL
Web platform development software
- Drupal
- Hypertext markup language HTMLHot Technology
- JavaScriptHot Technology
Electronic mail software
- Email software
- IBM Lotus Notes
- MailChimp
- Microsoft OutlookHot Technology
Project management software
- Experience in Software Webplanner
- Microsoft ProjectHot Technology
Enterprise application integration software
- Extensible markup language XMLHot Technology
- Hootsuite
Sales and marketing software
- Google Ads
- HubSpot softwareHot Technology
- Marketo Marketing AutomationHot Technology
- Webtrends software
Inventory management software
- Inventory tracking software
Spreadsheet software
- Microsoft ExcelHot TechnologyIn Demand
Office suite software
- Microsoft Office softwareHot TechnologyIn Demand
Presentation software
- Microsoft PowerPointHot TechnologyIn Demand
Data base management system software
- Microsoft SQL ServerHot Technology
Operating system software
- Microsoft WindowsHot Technology
Word processing software
- Microsoft WordHot Technology
Information retrieval or search software
Calendar and scheduling software
- Scheduling software
Instant messaging software
Internet browser software
- Web browser software
Detailed Work Activities
From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it
Free · O*NET 30.3Getting Information
Conduct market research.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Monitoring Processes, Materials, or Surroundings
Monitor performance of organizational members or partners.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Judging the Qualities of Objects, Services, or People
Evaluate program effectiveness.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Evaluate employee performance.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Evaluating Information to Determine Compliance with Standards
Examine marketing materials to ensure compliance with policies or regulations.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyzing Data or Information
Analyze market research data.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyze forecasting data to improve business decisions.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyze data to assess operational or project effectiveness.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Making Decisions and Solving Problems
Implement organizational process or policy changes.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Thinking Creatively
Develop marketing plans or strategies for environmental initiatives.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop marketing plans or strategies.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop promotional materials.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Updating and Using Relevant Knowledge
Attend training sessions or professional meetings to develop or maintain professional knowledge.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Maintain knowledge of current developments in area of expertise.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment
Develop procedures to evaluate organizational activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Documenting/Recording Information
Prepare financial documents, reports, or budgets.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Maintain operational records for green energy processes or other environmentally-sustainable activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Communicating with Supervisors, Peers, or Subordinates
Confer with organizational members to accomplish work activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Establishing and Maintaining Interpersonal Relationships
Establish interpersonal business relationships to facilitate work activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Selling or Influencing Others
Promote products, services, or programs.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Resolving Conflicts and Negotiating with Others
Negotiate sales or lease agreements for products or services.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Coordinating the Work and Activities of Others
Coordinate operational activities with external stakeholders.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Represent the organization in external relations.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Coordinate special events or programs.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Training and Teaching Others
Conduct employee training programs.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Guiding, Directing, and Motivating Subordinates
Supervise employees.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Direct financial operations.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Prepare operational budgets.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Manage organizational or project budgets.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Manage operations, research, or logistics projects.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Direct sales, marketing, or customer service activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Direct organizational operations, projects, or services.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Providing Consultation and Advice to Others
Advise customers on technical or procedural issues.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Job Zone
From O*NET 30.3
Free · O*NET 30.3Job Zone Four: Considerable Preparation Needed
Workforce Automation analysis, not part of the source
WFA coverage: AI skills for this job
WFA · Part of the paid plan when accounts openPilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.
Equivalents
NICE work roles, with their DCWF equivalents
Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)
Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)No NICE work role maps to this job.