O*NET-SOC 11-2021.00
Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
From O*NET 30.3
Tasks
From O*NET 30.3, by importance, as O*NET OnLine lists them
Free · O*NET 30.3- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Core951
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.Core20709
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.Core952
- Develop pricing strategies, balancing firm objectives and customer satisfaction.Core950
- Compile lists describing product or service offerings.Core957
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Core954
- Consult with product development personnel on product specifications, such as design, color, or packaging.Core956
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.Core958
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.Core955
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.Core961
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.Supplemental964
- Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.Supplemental19502
- Initiate market research studies, or analyze their findings.Core963
- Conduct economic or commercial surveys to identify potential markets for products or services.Supplemental965
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.Core960
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.Supplemental19505
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.Supplemental962
- Select products or accessories to be displayed at trade or special production shows.Supplemental959
- Develop business cases for environmental marketing strategies.Supplemental19503
- Integrate environmental information into product or company marketing strategies, policies, or activities.Supplemental19504
Technology Skills
From O*NET 30.3, 154 examples in 46 categories, 68 Hot Technology
Free · O*NET 30.3Document management software
- Adobe AcrobatHot Technology
- Adobe Acrobat Reader
- Microsoft SharePointHot Technology
Development environment software
- Adobe ActionScript
- CHot Technology
- Microsoft Azure softwareHot Technology
- Microsoft Visual BasicHot Technology
- Microsoft Visual Basic for Applications VBAHot Technology
- Microsoft Visual Basic Scripting Edition VBScript
- RubyHot Technology
Video creation and editing software
- Adobe After EffectsHot Technology
- Apple Final Cut Pro
- Flipgrid
- Kapwing
- Screencast-O-Matic
- Screencastify
- TikTokHot Technology
- WeVideo
- YouTube
Graphics or photo imaging software
- Adobe Creative Cloud softwareHot Technology
- Adobe IllustratorHot Technology
- Adobe PhotoshopHot Technology
- CanvaHot Technology
- JamBoard
- SmugMug Flickr
Web page creation and editing software
- Adobe Dreamweaver
- FacebookHot Technology
- Social media sites
- WordPressHot Technology
Desktop publishing software
- Adobe InDesignHot Technology
- Microsoft Publisher
Data base user interface and query software
- AdSense Tracker
- AEC Software FastTrack Schedule
- Airtable
- Amazon RedshiftHot Technology
- Amazon Web Services AWS softwareHot Technology
- ClearEDGE
- Database software
- Databox
- FileMaker Pro
- Microsoft AccessHot Technology
- Microsoft SQL ServerHot Technology
- MySQLHot Technology
- Oracle DatabaseHot Technology
- Structured query language SQLHot TechnologyIn Demand
- Yardi softwareHot Technology
Data base management system software
- Apache CassandraHot Technology
- Apache HadoopHot Technology
- Apache HiveHot Technology
- Apache Pig
- Apache Solr
- ElasticsearchHot Technology
- NoSQLHot Technology
- Oracle PL/SQLHot Technology
- Teradata DatabaseHot Technology
Presentation software
- Apple Keynote
- Google Slides
- Mentimeter
- Microsoft PowerPointHot TechnologyIn Demand
Operating system software
- Apple macOSHot Technology
Transaction server software
- Armand Morin MultiTrack Generator
Cloud-based data access and sharing software
- AsanaHot Technology
- Dropbox
- Google Drive
- SlackHot Technology
- Software as a service SaaS
Project management software
- Atlassian ConfluenceHot Technology
- Microsoft ProjectHot Technology
- Microsoft TeamsHot Technology
Content workflow software
- Atlassian JIRAHot TechnologyIn Demand
Customer relationship management CRM software
- Blackbaud The Raiser's Edge
- Constant Contact
- MarketSharp
- Oracle Eloqua
- Oracle Siebel Server Sync
- QAD Marketing Automation
- Sage SalesLogix
- Salesforce softwareHot TechnologyIn Demand
- Salesforce.com Salesforce CRM
Web platform development software
- Cascading style sheets CSSHot Technology
- Drupal
- Dynamic hypertext markup language DHTML
- Extensible hypertext markup language XHTML
- Hypertext markup language HTMLHot Technology
- JavaScriptHot Technology
- LAMP Stack
- Oracle JavaServer Pages JSP
- PHPHot Technology
- Ruby on Rails
Access software
- Citrix cloud computing software
Data base reporting software
- Database reporting software
Financial analysis software
- Delphi Technology
- Oracle E-Business Suite Financials
Desktop communications software
- Eko
Word processing software
- Evernote
- Google DocsHot Technology
- Microsoft WordHot Technology
Enterprise application integration software
- Extensible markup language XMLHot Technology
- IBM InfoSphere DataStage
Graphical user interface development software
- FigmaHot Technology
Accounting software
- Fund accounting software
- Intuit QuickBooksHot Technology
- Tax software
Application server software
- GitHubHot Technology
Sales and marketing software
- Google Ads
- HubSpot softwareHot Technology
- Marketo Marketing AutomationHot Technology
Data mining software
- Google AnalyticsHot Technology
Business intelligence and data analysis software
- Google Looker AnalyticsHot Technology
- IBM Cognos Impromptu
- MicroStrategy
- Oracle Business Intelligence Enterprise Edition
- Qlik Tech QlikView
- TableauHot Technology
Video conferencing software
- Google Meet
- LogMeIn GoToMeeting
Communications server software
- IBM Domino
Electronic mail software
- IBM Notes
- Microsoft OutlookHot Technology
Enterprise system management software
- IBM Power Systems software
Analytical or scientific software
- IBM SPSS StatisticsHot Technology
- Lyris HQ Web-Analytics Solution
- Minitab
- Nedstat Sitestat
- Online advertising reporting software
- SASHot Technology
- StataCorp Stata
- The MathWorks MATLABHot Technology
Object or component oriented development software
- Jupyter Notebook
- PythonHot Technology
- RHot Technology
- SwiftHot Technology
Information retrieval or search software
- LexisNexis
Network conferencing software
- LogMeIn GoToWebinar
Transaction security and virus protection software
- McAfee
- NortonLifeLock cybersecurity software
Enterprise resource planning ERP software
- Microsoft Dynamics
- NetSuite ERP
- Oracle Fusion Applications
- Oracle Hyperion
- Oracle PeopleSoftHot Technology
- Oracle PeopleSoft Financials
- SAP Business Objects
- SAP softwareHot Technology
Spreadsheet software
- Microsoft ExcelHot TechnologyIn Demand
Office suite software
- Microsoft Office softwareHot TechnologyIn Demand
Process mapping and design software
- Microsoft VisioHot Technology
Multi-media educational software
- Nearpod
Expert system software
- Oracle Beehive
Computer based training software
- Padlet
Cloud-based management software
- Splunk EnterpriseHot Technology
Internet browser software
- Web browser software
Detailed Work Activities
From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it
Free · O*NET 30.3Getting Information
Conduct opinion surveys or needs assessments.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Monitoring Processes, Materials, or Surroundings
Monitor external affairs or events affecting business operations.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Judging the Qualities of Objects, Services, or People
Evaluate program effectiveness.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Processing Information
Compile operational data.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyzing Data or Information
Analyze market research data.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyze data to inform operational decisions or activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyze forecasting data to improve business decisions.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Making Decisions and Solving Problems
Estimate cost or material requirements.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Thinking Creatively
Develop marketing plans or strategies for environmental initiatives.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop marketing plans or strategies.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop sustainable organizational policies or practices.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Developing Objectives and Strategies
Determine pricing or monetary policies.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Communicating with Supervisors, Peers, or Subordinates
Confer with organizational members to accomplish work activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Resolving Conflicts and Negotiating with Others
Negotiate contracts for transportation, distribution, or logistics services.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Coordinating the Work and Activities of Others
Coordinate special events or programs.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Guiding, Directing, and Motivating Subordinates
Supervise employees.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Direct sales, marketing, or customer service activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Providing Consultation and Advice to Others
Advise others on business or operational matters.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Recommend organizational process or policy changes.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Job Zone
From O*NET 30.3
Free · O*NET 30.3Job Zone Four: Considerable Preparation Needed
Workforce Automation analysis, not part of the source
WFA coverage: AI skills for this job
WFA · Part of the paid plan when accounts openPilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.
Equivalents
NICE work roles, with their DCWF equivalents
Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)
Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)No NICE work role maps to this job.