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O*NET-SOC 11-2022.00

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

From O*NET 30.3

Tasks

From O*NET 30.3, by importance, as O*NET OnLine lists them

Free · O*NET 30.3
  1. Oversee regional and local sales managers and their staffs.Core14
  2. Resolve customer complaints regarding sales and service.Core1
  3. Monitor customer preferences to determine focus of sales efforts.Core2
  4. Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.Core13
  5. Review operational records and reports to project sales and determine profitability.Core5
  6. Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.Core11
  7. Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.Core3
  8. Determine price schedules and discount rates.Core4
  9. Prepare budgets and approve budget expenditures.Core9
  10. Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.Core7
  11. Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.Core12
  12. Represent company at trade association meetings to promote products.Core10
  13. Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.Core8
  14. Assess marketing potential of new and existing store locations, considering statistics and expenditures.Supplemental17
  15. Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.Core6
  16. Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.Core15
  17. Direct foreign sales and service outlets of an organization.Supplemental16

Technology Skills

From O*NET 30.3, 103 examples in 40 categories, 39 Hot Technology

Free · O*NET 30.3

Customer relationship management CRM software

  • Act!
  • Avidian Technologies Prophet
  • Blackbaud The Raiser's Edge
  • Eden Sales Manager
  • HEAT Software GoldMine
  • Maximizer Software Maximizer Enterprise
  • NetSuite NetCRM
  • Oracle Eloqua
  • Salesforce softwareHot TechnologyIn Demand
  • Salesforce.com Salesforce CRM
  • Software on Sailboats Desktop Sales Manager
  • Vanguard Software Vanguard Sales Manager

Document management software

  • Adobe AcrobatHot Technology
  • Microsoft SharePointHot Technology

Development environment software

  • Adobe ActionScript
  • Eclipse IDEHot Technology
  • Microsoft Azure softwareHot Technology
  • Microsoft Visual BasicHot Technology
  • Microsoft Visual Basic for Applications VBAHot Technology

Graphics or photo imaging software

  • Adobe Creative Cloud softwareHot Technology
  • SmugMug Flickr

Data base user interface and query software

  • Airtable
  • Database software
  • FileMaker Pro
  • Microsoft AccessHot Technology
  • Microsoft SQL ServerHot Technology
  • Oracle DatabaseHot Technology
  • Structured query language SQLHot Technology
  • Yardi softwareHot Technology

Presentation software

  • Apple Keynote
  • Google Slides
  • Microsoft PowerPointHot TechnologyIn Demand
  • Poll Everywhere

Computer aided design CAD software

  • Bentley MicroStationHot Technology

Calendar and scheduling software

  • Contact management software
  • Scheduling software

Financial analysis software

  • Delphi Discovery
  • Delphi Technology
  • Oracle E-Business Suite Financials

Cloud-based data access and sharing software

  • Dropbox
  • Google Drive

Desktop communications software

  • Eko

Web page creation and editing software

  • FacebookHot Technology
  • Google Sites
  • LinkedIn
  • Social media sites

Geographic information system

  • Geographic information system GIS software

Sales and marketing software

  • Google Ads
  • HubSpot softwareHot Technology
  • Marketo Marketing AutomationHot Technology

Data mining software

  • Google AnalyticsHot Technology

Word processing software

  • Google DocsHot Technology
  • Microsoft WordHot Technology

Video conferencing software

  • Google Meet
  • LogMeIn GoToMeeting
  • ZoomHot Technology

Human resources software

  • Human resource management software HRMS
  • Oracle Taleo
  • Workforce management software

Web platform development software

  • Hypertext markup language HTMLHot Technology

Business intelligence and data analysis software

  • IBM Cognos Impromptu
  • MicroStrategy
  • Oracle Business Intelligence Enterprise Edition
  • Qlik Tech QlikView
  • TableauHot Technology

Electronic mail software

  • IBM Notes
  • Microsoft Exchange
  • Microsoft OutlookHot TechnologyIn Demand

Enterprise system management software

  • IBM Power Systems software

Analytical or scientific software

  • IBM SPSS StatisticsHot Technology
  • Minitab
  • SASHot Technology

Inventory management software

  • Inventory software

Information retrieval or search software

  • LexisNexis

Transaction security and virus protection software

  • McAfee
  • NortonLifeLock cybersecurity software

Enterprise resource planning ERP software

  • Microsoft Dynamics
  • Microsoft Dynamics GP
  • NetSuite ERP
  • Oracle Fusion Applications
  • Oracle Hyperion
  • Oracle JD Edwards EnterpriseOne
  • Oracle PeopleSoftHot Technology
  • Oracle PeopleSoft Financials
  • SAP Business Objects
  • SAP softwareHot Technology

Spreadsheet software

  • Microsoft ExcelHot TechnologyIn Demand

Office suite software

  • Microsoft Office softwareHot TechnologyIn Demand

Project management software

  • Microsoft ProjectHot Technology
  • Microsoft TeamsHot Technology
  • Oracle Primavera Enterprise Project Portfolio ManagementHot Technology

Desktop publishing software

  • Microsoft Publisher

Process mapping and design software

  • Microsoft VisioHot Technology

Operating system software

  • Microsoft WindowsHot Technology

Object or component oriented development software

  • RHot Technology

Accounting software

  • Sage 50 Accounting
  • Tax software

Data base reporting software

  • SAP BusinessObjects Crystal Reports
  • SAP Crystal Reports

Cloud-based management software

  • Splunk EnterpriseHot Technology

Data base management system software

  • Teradata DatabaseHot Technology

Internet browser software

  • Web browser software

Video creation and editing software

  • YouTube

Detailed Work Activities

From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it

Free · O*NET 30.3

Getting Information

  • Conduct opinion surveys or needs assessments.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Judging the Qualities of Objects, Services, or People

  • Evaluate employee performance.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet
  • Evaluate potential of products, technologies, or resources.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Analyzing Data or Information

  • Analyze financial records or reports to determine state of operations.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Making Decisions and Solving Problems

  • Approve expenditures.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Developing Objectives and Strategies

  • Determine pricing or monetary policies.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Communicating with Supervisors, Peers, or Subordinates

  • Confer with organizational members to accomplish work activities.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Establishing and Maintaining Interpersonal Relationships

  • Establish interpersonal business relationships to facilitate work activities.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Performing for or Working Directly with the Public

  • Resolve customer complaints or problems.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Coordinating the Work and Activities of Others

  • Represent the organization in external relations.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Guiding, Directing, and Motivating Subordinates

  • Supervise employees.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet
  • Manage human resources activities.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet
  • Prepare operational budgets.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet
  • Direct sales, marketing, or customer service activities.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Providing Consultation and Advice to Others

  • Advise customers on technical or procedural issues.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet
  • Advise others on business or operational matters.
    WFA · Part of the paid plan when accounts open

    WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level

    • No tools yet
    • Not mapped yet

Job Zone

From O*NET 30.3

Free · O*NET 30.3

Job Zone Four: Considerable Preparation Needed

Workforce Automation analysis, not part of the source

WFA coverage: AI skills for this job

WFA · Part of the paid plan when accounts open

Pilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.

DWAs covered by an AI skill0 of 16
Distinct tools0
Level mix
  • No tools yet

Equivalents

NICE work roles, with their DCWF equivalents

Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)

Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)

No NICE work role maps to this job.