O*NET-SOC 11-2032.00

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

From O*NET 30.3

Tasks

From O*NET 30.3, by importance, as O*NET OnLine lists them

Free · O*NET 30.3

Assign, supervise, and review the activities of public relations staff.21226
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.21227
Design and edit promotional publications, such as brochures.21228
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.21229
Develop, implement, or maintain crisis communication plans.21230
Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.21231
Draft speeches for company executives and arrange interviews and other forms of contact for them.21232
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.21233
Evaluate advertising and promotion programs for compatibility with public relations efforts.21234
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.21235
Formulate policies and procedures related to public information programs, working with public relations executives.21236
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.21237
Maintain company archives.21238
Manage communications budgets.21239
Manage in-house communication courses.21240
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.21241
Observe and report on social, economic, and political trends that might affect employers.21242
Produce films and other video products, regulate their distribution, and operate film library.21243
Respond to requests for information about employers' activities or status.21244
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.21245

Technology Skills

From O*NET 30.3, 65 examples in 24 categories, 29 Hot Technology

Free · O*NET 30.3

Document management software

Adobe AcrobatHot Technology
Microsoft SharePointHot Technology

Video creation and editing software

Adobe After EffectsHot Technology
Apple Final Cut Pro
Apple iDVD
Apple iMovie
Flipgrid
TikTokHot Technology
WeVideo
YouTube

Graphics or photo imaging software

Adobe Creative Cloud softwareHot Technology
Adobe IllustratorHot Technology
Adobe PhotoshopHot Technology
CanvaHot Technology
SmugMug Flickr

Desktop publishing software

Adobe Distiller
Adobe InDesignHot Technology
Adobe PageMaker
Microsoft Publisher
QuarkXPress

Web page creation and editing software

Adobe Dreamweaver
FacebookHot Technology
LinkedIn
Social media sites
WordPressHot Technology

Data base user interface and query software

Airtable
FileMaker Pro
Microsoft AccessHot Technology
Yardi softwareHot Technology

Customer relationship management CRM software

Blackbaud eTapestry
Blackbaud The Raiser's Edge
Oracle Eloqua
Oracle Siebel Server Sync
Salesforce softwareHot TechnologyIn Demand

Office suite software

Corel WordPerfect Office Suite
Google Workspace softwareHot Technology
Microsoft Office softwareHot TechnologyIn Demand

Web platform development software

Drupal
Hypertext markup language HTMLHot Technology

Accounting software

Fund accounting software

Sales and marketing software

Google Ads
HubSpot softwareHot Technology
Marketo Marketing AutomationHot Technology
MightyScout

Data mining software

Google AnalyticsHot Technology

Word processing software

Google DocsHot Technology
Microsoft WordHot Technology

Cloud-based data access and sharing software

Google Drive
SlackHot Technology

Electronic mail software

Google Gmail
IBM Notes
MicroFocus GroupWise
Microsoft OutlookHot Technology

Human resources software

Human resource management software HRMS

Presentation software

Mentimeter
Microsoft PowerPointHot TechnologyIn Demand

Enterprise resource planning ERP software

Microsoft Dynamics
Oracle PeopleSoft Financials

Spreadsheet software

Microsoft ExcelHot TechnologyIn Demand

Project management software

Microsoft ProjectHot Technology
zkipster

Business intelligence and data analysis software

MicroStrategy

Data base management system software

Teradata DatabaseHot Technology

Internet browser software

Web browser software

Video conferencing software

ZoomHot Technology

Detailed Work Activities

From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it

Free · O*NET 30.3

Monitoring Processes, Materials, or Surroundings

Monitor external affairs or events affecting business operations.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Judging the Qualities of Objects, Services, or People

Evaluate program effectiveness.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Evaluate employee performance.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Making Decisions and Solving Problems

Edit documents.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Thinking Creatively

Develop marketing plans or strategies.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop library or archival databases.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop promotional materials.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop contingency plans to deal with organizational emergencies.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Developing Objectives and Strategies

Develop organizational policies or programs.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop operating strategies, plans, or procedures.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Controlling Machines and Processes

Operate still or video cameras or related equipment.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Documenting/Recording Information

Maintain operational records.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Communicating with Supervisors, Peers, or Subordinates

Confer with organizational members to accomplish work activities.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Liaise between departments or other groups to improve function or communication.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Communicating with People Outside the Organization

Present information to the public.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Establishing and Maintaining Interpersonal Relationships

Establish interpersonal business relationships to facilitate work activities.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Coordinating the Work and Activities of Others

Coordinate with external parties to exchange information.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Coordinate special events or programs.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Guiding, Directing, and Motivating Subordinates

Supervise employees.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Direct employee training programs.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Manage organizational or project budgets.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Direct sales, marketing, or customer service activities.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Monitoring and Controlling Resources

Distribute instructional or library materials.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Job Zone

From O*NET 30.3

Free · O*NET 30.3

Job Zone Four: Considerable Preparation Needed

Workforce Automation analysis, not part of the source

WFA coverage: AI skills for this job

WFA · Part of the paid plan when accounts open

Pilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.

DWAs covered by an AI skill0 of 23

Distinct tools0

Level mix

No tools yet

Equivalents

NICE work roles, with their DCWF equivalents

Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)

Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)

No NICE work role maps to this job.