O*NET-SOC 13-1161.00

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

From O*NET 30.3

Tasks

From O*NET 30.3, by importance, as O*NET OnLine lists them

Free · O*NET 30.3

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.Core5434
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Core5433
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.Core5439
Measure and assess customer and employee satisfaction.Core5435
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.Core5443
Measure the effectiveness of marketing, advertising, and communications programs and strategies.Core5438
Seek and provide information to help companies determine their position in the marketplace.Core5437
Forecast and track marketing and sales trends, analyzing collected data.Core5436
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Core5441
Monitor industry statistics and follow trends in trade literature.Core5442
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.Core5440
Direct trained survey interviewers.Core5445
Develop and implement procedures for identifying advertising needs.Core5444

Technology Skills

From O*NET 30.3, 149 examples in 38 categories, 51 Hot Technology

Free · O*NET 30.3

Word processing software

3M Post-it App
Evernote
Google DocsHot Technology
Microsoft WordHot Technology

Analytical or scientific software

AcaStat Software
Adaptive conjoint analysis ACA software
AndersonBell Abstat
Cytel LogXact
Data analysis software
GLOBE Claritas
IBM SPSS StatisticsHot Technology
Insightful S-PLUS
Minitab
Palisade StatTools
Provalis Research Simstat
SASHot Technology
Sawtooth Choice-Base Conjoint CBS
Sawtooth Composite Product Mapping CPM
StataCorp Stata
StatPac
Survey software
The MathWorks MATLABHot Technology
TNS MarketWhys
TNS Miriad
UNISTAT Statistical Package
WinCross

Customer relationship management CRM software

Act!
Blackbaud The Raiser's Edge
Galilee Enterprise TargetPro
Insightful Corporation Confirmit
Oracle Eloqua
Salesforce softwareHot TechnologyIn Demand
TechExcel ServiceWise
Vantage MCIF

Document management software

Adobe AcrobatHot Technology
Microsoft SharePointHot Technology

Development environment software

Adobe ActionScript
Microsoft Visual BasicHot Technology
Microsoft Visual Basic for Applications VBAHot Technology

Video creation and editing software

Adobe After EffectsHot Technology
Apple Final Cut Pro
Loom
TikTokHot TechnologyIn Demand
WeVideo
YouTube

Graphics or photo imaging software

Adobe Creative Cloud softwareHot TechnologyIn Demand
Adobe IllustratorHot Technology
Adobe PhotoshopHot Technology
CanvaHot TechnologyIn Demand
SmugMug Flickr
Thomson Dialog

Web page creation and editing software

Adobe Dreamweaver
FacebookHot Technology
Instagram
LinkedIn
Social media sites
WordPressHot Technology

Desktop publishing software

Adobe InDesignHot Technology
LogiXML Ad-HOC
Microsoft Publisher
Sawtooth SSI Web

Content workflow software

Adxstudio, for Microsoft

Data base user interface and query software

Airtable
Amazon RedshiftHot Technology
Database software
FileMaker Pro
Geographic information system GIS marketing software
GMI NET-MR
IBM Information Management System (IMS)
Intellimed
Microsoft AccessHot Technology
Microsoft SQL ServerHot Technology
MySQLHot Technology
Structured query language SQLHot Technology
TranspoLink BidLeads
WorldAPP KeySurvey Suite

Data base management system software

Apache HadoopHot Technology
Apache HiveHot Technology
Apache Pig
Teradata DatabaseHot Technology

Presentation software

Apple Keynote
Google Slides
Microsoft PowerPointHot TechnologyIn Demand

Operating system software

Apple macOSHot Technology
Red Hat Enterprise LinuxHot Technology

Enterprise resource planning ERP software

Aprimo Marketing
Microsoft Dynamics
NetSuite ERP
Oracle Hyperion
Oracle PeopleSoftHot Technology
SAP Business Objects
SAP softwareHot Technology

Cloud-based data access and sharing software

AsanaHot Technology
Dropbox
Google Drive
SlackHot Technology

Project management software

Basecamp
ClassApps SelectSurveyASP
Microsoft ProjectHot Technology
Perseus SurveySolutions

Web platform development software

Cascading style sheets CSSHot Technology
Drupal
Dynamic hypertext markup language DHTML
Extensible hypertext markup language XHTML
Hypertext markup language HTMLHot Technology
JavaScriptHot Technology
PHPHot Technology

Data mining software

Cytel Software XLMiner
Google AnalyticsHot TechnologyIn Demand
IBM Intelligent Miner
NCR Teradata Warehouse Miner
Oracle Darwin

Financial analysis software

Delphi Technology
Financial planning software

Expert system software

Digivey software (expert system feature)

Point of sale POS software

Digivey software (point of sale feature)

Geographic information system

ESRI ArcGIS softwareHot Technology

Information retrieval or search software

Factiva
FedBizOps
LexisNexis
Medstat/INFORUM
Mintel Reports
Neoforma Healthcare Products Information Services HPIS Market Intelligence
Thomson Financial Investext
Verispan Patient Parameters
Walmart Retail Link

Sales and marketing software

Google Ads
HubSpot softwareHot Technology
Marketo Marketing AutomationHot Technology

Business intelligence and data analysis software

Google Looker AnalyticsHot Technology
IBM Cognos Impromptu
MicroStrategy
Oracle Business Intelligence Enterprise Edition
Qlik Tech QlikView
TableauHot Technology

Instant messaging software

GroupMe

Electronic mail software

IBM Notes
Microsoft OutlookHot TechnologyIn Demand

Video conferencing software

LogMeIn GoToMeeting
ZoomHot Technology

Network conferencing software

LogMeIn GoToWebinar

Categorization or classification software

Map Maker

Spreadsheet software

Microsoft ExcelHot TechnologyIn Demand

Office suite software

Microsoft Office softwareHot TechnologyIn Demand

Process mapping and design software

Microsoft VisioHot Technology

Transaction security and virus protection software

NortonLifeLock cybersecurity software

Object or component oriented development software

RHot Technology

Data base reporting software

SAP Crystal Reports

Internet browser software

Web browser software

Detailed Work Activities

From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it

Free · O*NET 30.3

Getting Information

Gather organizational performance information.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Conduct surveys in organizations.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Monitoring Processes, Materials, or Surroundings

Monitor business indicators.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Judging the Qualities of Objects, Services, or People

Measure effectiveness of business strategies or practices.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Analyzing Data or Information

Analyze industry trends.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyze market conditions or trends.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyze consumer trends.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Thinking Creatively

Develop business or market strategies.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Developing Objectives and Strategies

Establish business management methods.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 5 of 5 AI skills mapped to this activity, by automation level
- Augments 1
- Supports 4
- Cfo advisorborghei/claude-skills454 installsAugments
  Gen Agent Trust Hub Pass
  Runlayer Pass
  Snyk Pass
  Socket Pass
  ZeroLeaks Pass
- Trading plan generatorjamesrochabrun/skills1,131 installsSupports
  Gen Agent Trust Hub Warn
  Runlayer Warn
  Snyk Pass
  Socket Warn
  ZeroLeaks Pass
- Customer support operations engineclaudeskills.infoSupports
- Consulting frameworksaznatkoiny/zai-skills330 installsSupports
  Gen Agent Trust Hub Pass
  Runlayer Pass
  Snyk Pass
  Socket Pass
- Backend dev guidelinesdavila7/claude-code-templates491 installsSupports
  Gen Agent Trust Hub Pass
  Runlayer Warn
  Snyk Pass
  Socket Pass
  ZeroLeaks Pass

Documenting/Recording Information

Prepare research reports.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Communicating with Supervisors, Peers, or Subordinates

Discuss business strategies, practices, or policies with managers.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Guiding, Directing, and Motivating Subordinates

Supervise employees.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Job Zone

From O*NET 30.3

Free · O*NET 30.3

Job Zone Four: Considerable Preparation Needed

Workforce Automation analysis, not part of the source

WFA coverage: AI skills for this job

WFA · Part of the paid plan when accounts open

Pilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.

DWAs covered by an AI skill1 of 12

Distinct tools5

Level mix

Augments 1
Supports 4

Equivalents

NICE work roles, with their DCWF equivalents

Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)

Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)

No NICE work role maps to this job.