O*NET-SOC 13-1199.06

Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

From O*NET 30.3

Tasks

From O*NET 30.3, by importance, as O*NET OnLine lists them

Free · O*NET 30.3

Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.Core15718
Receive and process payments from customers, using electronic transaction services.Core15731
Create, manage, or automate orders or invoices, using order management or invoicing software.Core15710
Deliver e-mail confirmation of completed transactions and shipment.Core15709
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.Core15728
Purchase new or used items from online or physical sources for resale via retail or auction Web site.Core15733
Design customer interface of online storefront, using web programming or e-commerce software.Supplemental15727
Determine and set product prices.Core15707
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.Core15730
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.Core15734
Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.Core15729
Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.Core15703
Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.Core15735
Cancel orders based on customer requests or inventory or delivery problems.Core15714
Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.Core15732
Order or purchase merchandise to maintain optimal inventory levels.Core15704
Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.Supplemental15716
Transfer digital media, such as music, video, or software, to customers via the Internet.Supplemental15715
Determine location for product listings to maximize exposure to online traffic.Core15726
Create or maintain database of customer accounts.Core15711
Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.Core15717
Collaborate with search engine shopping specialists to place marketing content in desired online locations.Core15713
Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.Core15721
Devise, select, or purchase domain name and web address.Supplemental15724
Initiate online auctions through auction hosting sites or auction management software.Supplemental15722
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.Core15705
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.Core15719
Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.Core15725
Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.Supplemental15723
Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.Supplemental15720
Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.Supplemental15702
Integrate online retailing strategy with physical or catalogue retailing operations.Supplemental15706
Disclose merchant information and terms and policies of transactions in online or offline materials.Core15708
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.Supplemental15712

Technology Skills

From O*NET 30.3, 76 examples in 31 categories, 29 Hot Technology

Free · O*NET 30.3

Web page creation and editing software

Adobe Dreamweaver
Blogging software
Content management systems CMS
FacebookHot Technology
WordPressHot Technology

Graphics or photo imaging software

Adobe PhotoshopHot Technology
JamBoard

Web platform development software

AJAXHot Technology
Apache Struts
Drupal
Dynamic hypertext markup language DHTML
Enterprise JavaBeans
Extensible hypertext markup language XHTML
Hypertext markup language HTMLHot Technology
JavaScriptHot Technology
LAMP Stack
Oracle JavaServer Pages JSP
PHPHot Technology

Data base management system software

Apache Solr
MySQLHot Technology
Relational database management software

Operating system software

Apple macOSHot Technology
LinuxHot Technology
Microsoft WindowsHot Technology

Sales and marketing software

Bing Ads
Google Ads
Search engine marketing SEM software
Webtrends software

Data mining software

Bing for Power BI
Google AnalyticsHot TechnologyIn Demand

Object or component oriented development software

C#Hot Technology
jQueryHot Technology
Oracle JavaHot Technology

Point of sale POS software

CCBill
e-check software
Google Checkout
Intuit QuickBoooks Payments
Magento Analytics
MyCommerce RegNow
PayPal
PayPal Zettle
ProPay payment processing software
Shopify softwareIn Demand
Snorasson Holdings CCNow
Square

Enterprise application integration software

Extensible markup language XMLHot Technology
IBM InfoSphere DataStage

Accounting software

Financial accounting software
Intuit QuickBooksHot Technology
Tax software

Business intelligence and data analysis software

IBM Digital Analytics
Search engine optimization SEO software

Communications server software

IBM Domino

Cloud-based management software

IBM WebSphere

Inventory management software

Inventory tracking software

Development environment software

Microsoft .NET FrameworkHot Technology
Microsoft Visual StudioHot Technology

Data base user interface and query software

Microsoft AccessHot Technology
Microsoft SQL ServerHot Technology
Search engine results pages SERP software
Structured query language SQLHot Technology

Customer relationship management CRM software

Microsoft Dynamics

Spreadsheet software

Microsoft ExcelHot TechnologyIn Demand

Office suite software

Microsoft Office softwareHot TechnologyIn Demand

Electronic mail software

Microsoft OutlookHot Technology

Presentation software

Microsoft PowerPointHot TechnologyIn Demand

Project management software

Microsoft ProjectHot Technology

Process mapping and design software

Microsoft VisioHot Technology

Word processing software

Microsoft WordHot Technology

Mobile operator specific application software

Mobile application software

Enterprise resource planning ERP software

NetSuite ERP

Video creation and editing software

Screencast-O-Matic
YouTube

Mailing and shipping software

Shipment processing software

Instant messaging software

Twitter

Internet browser software

Web browser software

Detailed Work Activities

From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it

Free · O*NET 30.3

Getting Information

Obtain information about goods or services.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Identifying Objects, Actions, and Events

Identify strategic business investment opportunities.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Analyzing Data or Information

Calculate data to inform organizational operations.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Analyze business or financial data.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 5 of 66 AI skills mapped to this activity, by automation level
- Replaces 3
- Augments 55
- Supports 2
- Informs 6
- Manusclaudeskills.infoReplaces
- Csv data summarizerclaudeskills.infoReplaces
- Agent trading predictorruvnet/ruflo1,254 installsReplaces
  Gen Agent Trust Hub Pass
  Runlayer Pass
  Snyk Pass
  Socket Warn
  ZeroLeaks Pass
- us-stock-analysistradermonty/claude-trading-skills5,633 installsAugments
  Gen Agent Trust Hub Pass
  Runlayer Warn
  Snyk Warn
  Socket Pass
  ZeroLeaks Pass
- business-analytics-reporterailabs-393/ai-labs-claude-skills2,221 installsAugments
  Gen Agent Trust Hub Pass
  Runlayer Pass
  Snyk Pass
  Socket Pass
  ZeroLeaks Pass

Making Decisions and Solving Problems

Determine the value of goods or services.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Thinking Creatively

Develop business or market strategies.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop financial or business plans.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Create marketing materials.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Create images of data, locations, or products.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Updating and Using Relevant Knowledge

Update professional knowledge.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment

Develop business or financial information systems.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 5 of 7 AI skills mapped to this activity, by automation level
- Augments 1
- Supports 5
- Informs 1
- Java spring developmentmindrally/skills933 installsAugments
  Gen Agent Trust Hub Pass
  Runlayer Warn
  Snyk Pass
  Socket Pass
  ZeroLeaks Pass
- Awsclaudeskills.infoSupports
- system-designwondelai/skills6,203 installsSupports
  Gen Agent Trust Hub Pass
  Runlayer Warn
  Snyk Pass
  Socket Pass
  ZeroLeaks Pass
- Architecture patternssickn33/antigravity-awesome-skills900 installsSupports
  Gen Agent Trust Hub Pass
  Runlayer Pass
  Snyk Pass
  Socket Pass
  ZeroLeaks Pass
- Software architecturedavila7/claude-code-templates530 installsSupports
  Gen Agent Trust Hub Pass
  Runlayer Warn
  Snyk Pass
  Socket Pass
  ZeroLeaks Pass

Documenting/Recording Information

Maintain data in information systems or databases.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 5 of 23 AI skills mapped to this activity, by automation level
- Replaces 3
- Augments 17
- Supports 2
- Informs 1
- Agent memory architectureclaudeskills.infoReplaces
- Prismic automationclaudeskills.infoReplaces
- Contentful automationclaudeskills.infoReplaces
- Knowledge opsaffaan-m/everything-claude-code8,594 installsAugments
  Gen Agent Trust Hub Pass
  Snyk Warn
  Socket Pass
  ZeroLeaks Pass
- Google sheetsclaudeskills.infoAugments

Selling or Influencing Others

Market products, services, or events.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Performing for or Working Directly with the Public

Correspond with customers to answer questions or resolve complaints.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Performing Administrative Activities

Execute sales or other financial transactions.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Monitoring and Controlling Resources

Allocate physical resources within organizations.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Collect payments for goods or services.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Purchase products or services.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Job Zone

From O*NET 30.3

Free · O*NET 30.3

Job Zone Four: Considerable Preparation Needed

Workforce Automation analysis, not part of the source

WFA coverage: AI skills for this job

WFA · Part of the paid plan when accounts open

Pilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.

DWAs covered by an AI skill3 of 18

Distinct tools95

Level mix

Replaces 6
Augments 73
Supports 9
Informs 8

Equivalents

NICE work roles, with their DCWF equivalents

Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)

Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)

No NICE work role maps to this job.