O*NET-SOC 27-2012.03

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

From O*NET 30.3

Tasks

From O*NET 30.3, by importance, as O*NET OnLine lists them

Free · O*NET 30.3

Operate and maintain on-air and production audio equipment.Core7680
Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.Core7665
Read news, read or record public service and promotional announcements, or perform other on-air duties.Core7679
Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.Core7664
Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.Core7663
Prepare copy and edit tape so that material is ready for broadcasting.Core7675
Coordinate activities between departments, such as news and programming.Core7667
Perform personnel duties, such as hiring staff and evaluating work performance.Core7668
Establish work schedules and assign work to staff members.Core7666
Develop promotions for current programs and specials.Core7674
Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.Core7662
Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.Core7673
Develop ideas for programs and features that a station could produce.Core7676
Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.Core7672
Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.Core7669
Conduct interviews for broadcasts.Core7683
Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.Supplemental7670
Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.Core7671
Cue announcers, actors, performers, and guests.Supplemental7682
Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.Supplemental7684
Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.Core7678
Direct setup of remote facilities and install or cancel programs at remote stations.Core7681
Participate in the planning and execution of fundraising activities.Supplemental7677

Technology Skills

From O*NET 30.3, 26 examples in 17 categories, 14 Hot Technology

Free · O*NET 30.3

Document management software

Adobe AcrobatHot Technology
Microsoft SharePointHot Technology

Graphics or photo imaging software

Adobe Creative Cloud softwareHot Technology
Adobe PhotoshopHot Technology

Video creation and editing software

Apple Final Cut Pro
Avid Technology iNEWS
TikTokHot TechnologyIn Demand

Human resources software

Applicant tracking software

Music or sound editing software

Broadcast Electronics AudioVAULT FleX

Web page creation and editing software

Content management systems CMS
FacebookHot Technology

Electronic mail software

Email software
Microsoft OutlookHot Technology

Data base user interface and query software

FileMaker Pro
Microsoft SQL ServerHot Technology
Scheduling databases

Analytical or scientific software

Google AnalyticsHot TechnologyIn Demand

Web platform development software

Hypertext markup language HTMLHot Technology

Spreadsheet software

Microsoft ExcelHot TechnologyIn Demand

Office suite software

Microsoft Office softwareHot TechnologyIn Demand

Presentation software

Microsoft PowerPointHot TechnologyIn Demand

Word processing software

Microsoft WordHot Technology

Calendar and scheduling software

Music scheduling software
RCS GSelector

Instant messaging software

Twitter

Internet browser software

Web browser software

Detailed Work Activities

From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it

Free · O*NET 30.3

Getting Information

Interview others for news or entertainment purposes.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Processing Information

Verify accuracy of data.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Making Decisions and Solving Problems

Select materials or props.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Edit audio or video recordings.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Thinking Creatively

Develop promotional strategies or plans.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Determine presentation subjects or content.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Controlling Machines and Processes

Operate communications, transmissions, or broadcasting equipment.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Repairing and Maintaining Electronic Equipment

Maintain recording or broadcasting equipment.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Documenting/Recording Information

Maintain logs of production activities.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Communicating with Supervisors, Peers, or Subordinates

Discuss production content and progress with others.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Communicating with People Outside the Organization

Report news to the public.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Coordinating the Work and Activities of Others

Manage content of broadcasts or presentations.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Direct productions or performances.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Guiding, Directing, and Motivating Subordinates

Direct fundraising or financing activities.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Manage operations of artistic or entertainment departments or organizations.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Coordinate logistics for productions or events.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Coordinate reporting or editing activities.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Staffing Organizational Units

Select staff, team members, or performers.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Monitoring and Controlling Resources

Maintain inventories of materials, equipment, or products.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Job Zone

From O*NET 30.3

Free · O*NET 30.3

Job Zone Four: Considerable Preparation Needed

Workforce Automation analysis, not part of the source

WFA coverage: AI skills for this job

WFA · Part of the paid plan when accounts open

Pilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.

DWAs covered by an AI skill0 of 19

Distinct tools0

Level mix

No tools yet

Equivalents

NICE work roles, with their DCWF equivalents

Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)

Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)

No NICE work role maps to this job.