O*NET-SOC 27-3043.00
Writers and Authors
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
From O*NET 30.3
Tasks
From O*NET 30.3, by importance, as O*NET OnLine lists them
Free · O*NET 30.3- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.Core22656
- Vary language and tone of messages based on product and medium.Core22655
- Present drafts and ideas to clients.Core22654
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.Core22653
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.Core22660
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.Core22657
- Conduct research and interviews to determine which of a product's selling features should be promoted.Supplemental22658
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.Supplemental22659
- Collaborate with other writers on specific projects.22661
- Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews.22662
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.22663
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.22664
- Follow appropriate procedures to get copyrights for completed work.22665
- Plan project arrangements or outlines, and organize material accordingly.22666
- Prepare works in appropriate format for publication, and send them to publishers or producers.22667
- Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers.22668
- Work with staff to develop script, story, or advertising concepts.22669
- Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.22670
- Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays.22671
- Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received.22672
Technology Skills
From O*NET 30.3, 54 examples in 22 categories, 28 Hot Technology
Free · O*NET 30.3Document management software
- Adobe AcrobatHot Technology
- Microsoft SharePointHot Technology
Video creation and editing software
- Adobe After EffectsHot Technology
- Adobe Premiere ProIn Demand
- Apple Final Cut Pro
- Avid Technology Media Composer
- Flipgrid
- Kapwing
- Loom
- TikTokHot TechnologyIn Demand
- YouTube
Graphics or photo imaging software
- Adobe Creative Cloud softwareHot TechnologyIn Demand
- Adobe IllustratorHot Technology
- Adobe PhotoshopHot TechnologyIn Demand
- CanvaHot TechnologyIn Demand
Web page creation and editing software
- Adobe Dreamweaver
- FacebookHot Technology
- Social media sites
- Web content management system CMS software
- WordPressHot Technology
Desktop publishing software
- Adobe InDesignHot Technology
- Campaign Monitor
- QuarkXPress
Presentation software
- Adobe Persuasion
- Corel Presentation
- Google Slides
- Microsoft PowerPointHot TechnologyIn Demand
Cloud-based data access and sharing software
- AsanaHot Technology
- Google Drive
- SlackHot Technology
Customer relationship management CRM software
- Blackbaud The Raiser's Edge
Industrial control software
- Chatbot software
Web platform development software
- Drupal
- Hypertext markup language HTMLHot Technology
- PHPHot Technology
Desktop communications software
- Eko
- ParentSquare
Graphical user interface development software
- FigmaHot Technology
Data base user interface and query software
- FileMaker Pro
- Microsoft AccessHot Technology
Sales and marketing software
- Google Ads
- HubSpot softwareHot Technology
Data mining software
- Google AnalyticsHot Technology
Word processing software
- Google DocsHot Technology
- Microsoft WordHot TechnologyIn Demand
Office suite software
- Google Workspace softwareHot Technology
- Microsoft Office softwareHot TechnologyIn Demand
Spreadsheet software
- Microsoft ExcelHot TechnologyIn Demand
Electronic mail software
- Microsoft OutlookHot Technology
- SendGrid
Project management software
- Microsoft ProjectHot Technology
Data base management system software
- MySQLHot Technology
Instant messaging software
Detailed Work Activities
From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it
Free · O*NET 30.3Getting Information
Conduct market research.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Obtain copyrights or other legal permissions.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Monitoring Processes, Materials, or Surroundings
Monitor current trends.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Making Decisions and Solving Problems
Edit written materials.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Thinking Creatively
Develop promotional strategies or plans.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Updating and Using Relevant Knowledge
Conduct research to inform art, designs, or other work.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Documenting/Recording Information
Write material for artistic or entertainment purposes.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Write advertising or promotional material.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Interpreting the Meaning of Information for Others
Present work to clients for approval.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Communicating with Supervisors, Peers, or Subordinates
Collaborate with others in marketing activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Discuss production content and progress with others.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Confer with clients to determine needs.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Performing for or Working Directly with the Public
Collaborate with others to prepare or perform artistic productions.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Coordinating the Work and Activities of Others
Coordinate artistic activities.
WFA · Part of the paid plan when accounts openWFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Job Zone
From O*NET 30.3
Free · O*NET 30.3Job Zone Four: Considerable Preparation Needed
Workforce Automation analysis, not part of the source
WFA coverage: AI skills for this job
WFA · Part of the paid plan when accounts openPilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.
Equivalents
NICE work roles, with their DCWF equivalents
Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)
Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)No NICE work role maps to this job.