O*NET-SOC 41-3011.00

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

From O*NET 30.3

Tasks

From O*NET 30.3, by importance, as O*NET OnLine lists them

Free · O*NET 30.3

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.Core4579
Maintain assigned account bases while developing new accounts.Core4581
Provide clients with estimates of the costs of advertising products or services.Core4586
Locate and contact potential clients to offer advertising services.Core4585
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.Core4580
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.Core4589
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.Core4592
Process all correspondence and paperwork related to accounts.Core4582
Draw up contracts for advertising work, and collect payments due.Core4584
Deliver advertising or illustration proofs to customers for approval.Core4583
Inform customers of available options for advertisement artwork, and provide samples.Core4588
Recommend appropriate sizes and formats for advertising, depending on medium used.Core4587
Write copy as part of layout.Core4594
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.Core4590
Gather all relevant material for bid processes, and coordinate bidding and contract approval.Core4596
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.Core4591
Identify new advertising markets, and propose products to serve them.Core4593
Arrange for commercial taping sessions, and accompany clients to sessions.Core4597
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.Core4595
Write sales outlines for use by staff.Supplemental4598

Technology Skills

From O*NET 30.3, 23 examples in 15 categories, 15 Hot Technology

Free · O*NET 30.3

Graphics or photo imaging software

Adobe Creative Cloud softwareHot TechnologyIn Demand
Adobe IllustratorHot Technology
Adobe PhotoshopHot TechnologyIn Demand
CanvaHot TechnologyIn Demand

Desktop publishing software

Adobe InDesignHot TechnologyIn Demand
Microsoft Publisher
QuarkXPress

Calendar and scheduling software

Contact management software

Electronic mail software

Email software
Microsoft OutlookHot TechnologyIn Demand

Web page creation and editing software

FacebookHot Technology
WordPressHot Technology

Data base user interface and query software

FileMaker Pro
Microsoft AccessHot Technology

Sales and marketing software

Google Ads

Analytical or scientific software

Google AnalyticsHot Technology

Enterprise resource planning ERP software

Microsoft Dynamics

Spreadsheet software

Microsoft ExcelHot TechnologyIn Demand

Office suite software

Microsoft Office softwareHot TechnologyIn Demand

Presentation software

Microsoft PowerPointHot TechnologyIn Demand

Word processing software

Microsoft WordHot TechnologyIn Demand

Customer relationship management CRM software

Salesforce softwareHot TechnologyIn Demand

Internet browser software

Web browser software

Detailed Work Activities

From O*NET 30.3, under their work activities; open one for the AI skills Workforce Automation maps to it

Free · O*NET 30.3

Getting Information

Gather customer or product information to determine customer needs.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Identifying Objects, Actions, and Events

Identify potential customers.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Making Decisions and Solving Problems

Estimate costs or terms of sales.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Thinking Creatively

Develop marketing plans or strategies.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Develop content for sales presentations or other materials.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Updating and Using Relevant Knowledge

Study product information to acquire professional knowledge.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Attend events to develop professional knowledge.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Scheduling Work and Activities

Schedule operational activities.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Performing General Physical Activities

Accompany patients or clients on outings to provide assistance.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Documenting/Recording Information

Develop proposals for current or prospective customers.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Prepare sales or other contracts.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Prepare documentation for contracts, transactions, or regulatory compliance.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Interpreting the Meaning of Information for Others

Present work to clients for approval.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Explain technical product or service information to customers.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Establishing and Maintaining Interpersonal Relationships

Develop professional relationships or networks.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Selling or Influencing Others

Contact current or potential customers to promote products or services.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Deliver promotional presentations to current or prospective customers.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet
Distribute promotional literature or samples to customers.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Resolving Conflicts and Negotiating with Others

Negotiate sales or lease agreements for products or services.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Performing Administrative Activities

Process sales or other transactions.
WFA · Part of the paid plan when accounts open
WFA (Workforce Automation) analysis: 0 of 0 AI skills mapped to this activity, by automation level
- No tools yet
- Not mapped yet

Job Zone

From O*NET 30.3

Free · O*NET 30.3

Job Zone Four: Considerable Preparation Needed

Workforce Automation analysis, not part of the source

WFA coverage: AI skills for this job

WFA · Part of the paid plan when accounts open

Pilot mapping: these skill links come from our seed list and haven’t been reviewed yet. Expect them to change as each one is checked.

DWAs covered by an AI skill0 of 20

Distinct tools0

Level mix

No tools yet

Equivalents

NICE work roles, with their DCWF equivalents

Mapped to this job by the ETO-CSET NICE/O*NET crosswalk (2024); roles from NICE Framework Components v2.2.0, DCWF equivalents from DoD DCWF Tool v5.3 (2026-09-25)

Free · NICE Framework Components v2.2.0 and DoD DCWF Tool v5.3 (2026-09-25)

No NICE work role maps to this job.